Last Updated on 24 May 2024 by nidariablog.com

If you want to know about “Is digital marketing a good career”, then this article is for you and will provide answers to all your queries. However, if you are new to ‘Digital Marketing’, you may first read my article on A Complete Guide to Digital Marketing to know what it is in detail.

This article provides an all-inclusive guide to making a career in digital marketing covering aspects like qualification requirement, experience requirement, job roles or titles available, expected salaries, names of sectors with high demand etc. So, join in as I explain in detail about a promising career in the exciting field of Digital Marketing.

Let me start with the most important question coming to your mind first.

1. Is Digital Marketing a Good Career?

Over the past few years, Digital marketing has evolved as a competitive and promising career choice worldwide. In today’s Digital Technology world, businesses are increasingly shifting their focus on online sale of their products and services. Therefore, the demand for skilled professionals in digital marketing is also skyrocketing simultaneously. This revolution has given rise to an unprecedented number of opportunities in Digital Marketing industry. But is digital marketing a good career in India or globally? Let us learn, why? The answer lies in the following aspects or reasons:

1.1. Continuously growing digital economy

As per Statista, “As of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1 percent of the global population“. Further, “With over 900 million internet users, India was the second largest online market in the world behind China”. This shows how fast digital economy is increasing and the future growth potential that lies ahead. The surge in internet users has significantly expanded the potential for digital marketing. Now-a-days, many startups and large companies are increasingly moving their operations online to engage a wider audience. Consequently, this shift has led to a growing demand for digital marketing professionals globally, including in India.

1.2. Diverse career opportunities

Digital marketing includes a wide variety of roles and you can always select an area of your choice whether it relates to creativity, analyzing numbers, campaigning or a flair for writing, there is a niche for everyone. Some of the prominent roles include the following:

• – SEO Specialist: The role focuses on optimizing the websites through online and offline SEO techniques so that they are able to rank higher in search engine results.
• – Content Marketer: The role creates informative, useful and convincing content for website or blog to engage and attract a large number of audiences.
• – Social Media Manager: This role requires managing, strategizing and monitoring the presence of the businesses across various online social media platforms.
• – PPC Specialist: The role manages pay-per-click (PPC) advertising campaigns of businesses to garner more traffic and ensure user conversions.
• – Email Marketer: The role is responsible for designing and executing the email marketing campaigns to generate leads.

This diversity of roles allows individuals to specialize in particular areas that match with their interests and skills and this makes digital marketing an attractive career path for all aspirants.

1.3. Attractive Salary Packages

As there is high demand for skilled professionals in this field, digital marketing offers competitive salaries. At entry level positions such as Digital Marketing Executives, you can expect to earn between INR 3-5 lakhs per annum. An experienced professional or specialist can earn significantly higher income of over INR 10-15 lakhs per annum. At the same time, a professional in senior management position, who can bring significant value to the company, the earnings can be much higher.

1.4. Continuous Learning and Growth

Digital marketing is continuously evolving and is here to stay and grow for a long time. With continuous advent of sophisticated technologies, tools, social and e-commerce platforms and ever-changing strategies, this career requires continuous learning and upgrading your skills. This makes it an ideal and exciting career opportunity where you can thrive professionally and enjoy learning.

1.5. Entrepreneurial Opportunities

The skills that you acquire in digital marketing are not only valuable for employment but also for successful entrepreneurship. Many digital marketers make good use of their expertise and start their own agencies, consultancies or digital products. Since starting an online business does not require a big initial investment, it is a practical option for many professionals, who intend to venture into entrepreneurship.

1.6. Remote Work Flexibility

Digital marketing offers significant flexibility in terms of work location and many roles can be performed remotely using robust internet connectivity. This flexibility has become much popular and increasingly important particularly in the post-covid era and offers professionals a better work-life balance.

1.7. Industry Demand Across Sectors

Digital marketing is gaining popularity day-by-day and therefore these skills are in much demand across various sectors such as retail, healthcare, finance, education, etc. This provides the digital marketers with an opportunity and flexibility to work in diverse areas thereby enhancing opportunities for career growth and stability.

Thus, Digital Marketing is one of the most sought after, promising and rewarding career today. The rapidly expanding digital scenario, availability of diverse opportunities, competitive salaries and the potential for future growth in career path make digital marketing an attractive career option. Whether you are a fresh graduate on the look-out for career options or a professional trying to switch to a more fulfilling job, digital marketing offers a challenging and satisfying career path for all. To sum up, if you acquire the requisite skills and have a passion for the digital world, this field indeed offers limitless opportunities for you. Now, let me take you further on the course of making a career in this field and answer some more important questions.

2. What are the minimum Educational Qualifications and/or Skill Requirements for making a Career in Digital marketing in India or worldwide?

2.1. High School Diploma (10+2)

The minimum basic requirement is high school (10+2) i.e. a pass in 12^th Class Examination is necessary to begin a career in digital marketing. This level of education is essential for acquiring fundamental knowledge and numerical skills necessary for the field.

Although it is not mandatorily required that you should possess higher qualification after 12^th pass to start a career in digital marketing, but if you have a higher qualification then it can significantly improve your job prospects. The higher qualification can include the following:

2.2. Associate Degree

An associate degree is obtained after 12^th class but before a bachelor’s degree. It can prove to be beneficial to you if you have an associate degree in marketing, business, communications or a related field.

2.3. Bachelor’s Degree

The employers in this field prefer that a candidate have a bachelor’s degree in marketing, business administration, communications, computer science or a related field. Candidates possessing a bachelor’s degree can have a more comprehensive understanding of marketing principles, business strategies and technical skills required for the job.

2.4. Diploma/Certificate Courses

There are a number of institutes, who offer diploma/certification courses in digital marketing, which are highly recognized. These courses can provide specialized knowledge and practical skills required to make a successful career in the field of digital marketing.

3. Professional Qualifications/Certifications Required For A Job in Digital Marketing

You need not worry if you do not have a college degree because you can still pursue a successful career in digital marketing by obtaining recognized certifications, which are available online and well accepted by the Industry. Thus, you can obtain professional certifications in one or more of the following popular areas and it will enhance your qualifications and make you more competitive in the job market.

3.1. Google Analytics Certification

• – Name of Platform where available : Google Skillshop
• – Name of Website : https://skillshop.withgoogle.com/

Details : The Google Analytics Certification is available through Google’s learning platform, Skillshop. This certification covers various aspects of Google Analytics from basic setup to advanced data analysis.

3.2. Google Ads Certification

• – Name of Platform where available : Google Skillshop
• – Name of Website : https://skillshop.withgoogle.com/

Details : The Google Ads Certification is also available through Skillshop. It includes various specializations like Search, Display, Video, Shopping and Apps. Each certification is designed to test your knowledge and skills in successfully managing Google Ads campaigns.

3.3. HubSpot Content Marketing Certification

• – Name of Website : https://academy.hubspot.com/courses/content-marketing
• – Name of Platform where available : HubSpot Academy

Details : The HubSpot Content Marketing Certification provides comprehensive training on content creation, strategy and promotion. It includes quiz and video lessons to ensure that you grasp the concepts.

3.4. Facebook Blueprint Certification

• – Name of Platform where available : Facebook Blueprint
• – Name of Website : https://www.facebook.com/business/learn/certification

Details : Facebook Blueprint offers a variety of certifications related to Facebook and Instagram advertising. These certifications cover everything from basic principles to advanced advertising strategies.

3.5. Hootsuite Social Marketing Certification

• – Name of Platform where available : Hootsuite Academy
• – Name of Website:  https://education.hootsuite.com/courses/social-marketing-certification

Details : The Hootsuite Social Marketing Certification is aimed at professionals looking to validate their social media marketing skills. The course includes lessons on social media strategy, content creation and advertising.

3.5.1. How can I obtain Online Professional Certifications? What are the steps?

• Sign Up: You can either create a new account or sign up through your Google Account or social account on the respective platforms of your interest (Google Skillshop, HubSpot Academy, Facebook Blueprint, Hootsuite Academy).
• Enroll in the Course: Find the specific certification course of your choice and enroll yourself in it.
• Complete the Training: Complete the reading material, video lessons and quiz part of the course material.
• Pass the Exam: After completing the course/training, take the certification exam comprising multiple choice type questions and/or practical assessments.
• Get Certified: After passing the exam of your chosen course, you will receive a course completion certificate, which you can then add to your resume and/or LinkedIn profile.

You can find many videos on YouTube where experts provide tips on how to prepare for these certification exams. You can also join various online communities or forums to get study tips and resources about these certifications.

These certifications can help to boost your knowledge in a significant manner and make you more competitive in the job market.

4. Is it necessary to have prior practical experience to make a career in digital marketing?

Practical experience is of immense value in digital marketing. This can include:

• Internships: Internships provide to you practical experience and exposure to the relevant Industry. Many companies offer internships to students and fresh graduates, which help them to apply their theoretical knowledge in solving real-life practical problems. If you are able to gain hands-on experience through an internship, it can be prove to be beneficial to you.
• Freelancing: Freelancing is another excellent way to gain practical experience in this field. While you look for a regular job in the field, it is a good strategy to work on freelancing projects as it helps you to build a portfolio and gain diverse experience.
• Personal Projects: This is yet another way to improve and acquire practical skills and experience and it comes from managing your own blog, website or social media accounts and then let your potential employers know about it.

5. What are the key skills that I need to possess/develop for a digital marketing career?

You should aim to acquire or enhance specialized skills in one or more of the following areas:

• Search Engine Optimization and Search Engine marketing (SEO and SEM)
• Content Creation and Marketing
• Social Media Marketing
• Email Marketing
• Data Analysis and Analytics Tools
• Technical Skills
• Creativity and Innovation
• Communication Skills

In a nutshell, while the minimum educational qualification for a career in digital marketing is a high school diploma, pursuing higher education, completing relevant certifications and acquiring practical experience can significantly enhance your career prospects. The combination of educational qualification and practical hands-on experience is of immense value in this dynamic and evolving field.

6. Digital Marketing Career Path / Career Opportunities in Digital Marketing / What types of Jobs are available In India in digital marketing?

Here are some common job titles in digital marketing and their approximate annual salaries that you can expect to get:

6.1. What are the factors that affect your salaries?

Just like any other field, your salaries may vary depending on the following aspects:

• Experience: Salaries increase significantly with experience. Entry-level positions typically earn less, while mid-level and senior positions can earn much more.
• Location: Salaries in metropolitan cities like Mumbai, Bangalore, and Delhi tend to be higher due to the higher cost of living and greater demand for digital marketing professionals.
• Industry: Certain industries, such as technology, finance and e-commerce may offer higher salaries compared to others.
• Company Size: Larger companies often offer higher salaries and more comprehensive benefits compared to smaller firms or startups.

Please note that your salaries can grow significantly as you gain more experience and specialization in the field.

7. Who are the employers or companies that offer a job in digital marketing field?

There are many high-demand sectors offering promising career opportunities in digital marketing In India, some of which are mentioned below:

• E-commerce and Retail – Flipkart, Amazon, Myntra
• Technology and IT Services – Tata Consultancy Services (TCS), Infosys, Wipro
• Media and Entertainment – Zee Entertainment Enterprises, Star India, Sony Pictures
• Finance and Banking – HDFC Bank, ICICI Bank, Axis Bank
• Healthcare – Apollo Hospital, Fortis Healthcare
• Education and EdTech – Byju’s, Unacademy, Coursera
• Travel and Hospitality – MakeMyTrip, ORO Rooms, Yatra.com
• Retail/ FMCG (Fast Moving Consumer Goods) – Hindustan Unilever, Procter & Gamble, ITC Limited
• Advertising and Digital Marketing Agencies – WATConsult, WebChutney, Ogilvy india

These companies and platforms offer robust career opportunities for digital marketing professionals from entry level to senior management positions. Besides, there are many other companies and platforms offering various types of roles and positions in this field. Now, I tell you about how you can know about a job vacancy in digital marketing.

8. How do I know about a job vacancy in digital marketing?

There a number of job portals and recruitment agencies through which you can get to know about vacant positions in this field and submit your application and resume. Some of these are mentioned below:

• LinkedIn: It is a professional networking site, which also serves as a strong job portal and lists various digital marketing job requirements of different companies.
• Naukri.com: This popular website is a job portal where many companies post their job openings in the areas of their operations including digital marketing.
• Indeed: It is wide-ranging job search engine that lists numerous digital marketing job listings across different industries.
• Glassdoor: This web portal provides details of job listings along with company reviews and salary structures.
• Monster: This is another popular job portal where you can find a variety of digital marketing job openings.

Besides above, attending industry conferences, webinars and networking events can help you to connect with potential employers and generate or identify job leads. You can also Join digital marketing groups on LinkedIn or Facebook and improve your chances to get job leads. You can also visit the official websites of various sectoral companies mentioned in the previous point and browse through their ‘Career’ or ‘Current Openings’ tabs to know about currently advertised posts or vacant positions.

9. How to become a successful Digital Marketing Professional?

9.1. Keep yourself Up-to-date

The digital marketing field is dynamic and continuously evolving. Therefore, always try to keep yourself abreast with the changes taking place in digital media from time to time. To keep you up-to-date, it is advisable to follow blogs related to your area of interest, attend webinars related to your specific skill and take additional education and certification courses from time to time.

9.2. Build a Strong Online Presence and Develop Your Professional Image

Always try to create and maintain a professional online presence by keeping yourself actively engaged on professional social media platforms like LinkedIn. You can also do this by exhibiting your skills and experience through a personal website or blog or portfolio.

9.3. Believe in Networking

Believing in and building a network of industry contacts can always open up new opportunities for your career. For network building, you can join professional associations in the field and attend various events organized by the industry from time to time and also participate in online forums.

9.4. Measure and Analyze

Keep on developing strong reasoning and analytical skills to measure the success of your campaigns. Based on the available analytic data, adjust your strategies as per the need and demonstrate the impact they create to your employers or clients.

9.5. Be Adaptable

As said before, the digital marketing field is dynamic and continuously evolving. Therefore, remember to be adaptable and open to learning new skills and tools to stay competitive.

10. Conclusion

A career in digital marketing offers diverse opportunities and the potential for growth in a rapidly evolving industry. By acquiring the right skills, gaining practical experience, and staying updated with industry trends, you can build a successful career in digital marketing. Whether you are starting fresh or looking to transition from another field, the path to a rewarding digital marketing career is filled with exciting possibilities.

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